BeMyMatcha
BeMyMatcha combines a matcha brand website with mobile touchpoints for a QR loyalty system. The implementation presents the venue, atmosphere, location and…
BeMyMatcha combines a matcha brand website with mobile touchpoints for a QR loyalty system. The implementation presents the venue, atmosphere, location and the customer route to a digital card.
Challenge
Loyalty needed to be understandable without turning the public website into a technical dashboard. The brand also required strong imagery and motion that still worked on a small screen.
Solution
We connected animated brand storytelling with clear start, menu, QR card, progress and reward screens. Location, updates and social views support the reason for a repeat visit.
Outcome
The result is one coherent brand and loyalty experience that explains the return benefit to customers and gives the owner a concrete digital-program model.